The fact as to how important stories are…
Nobody is a better example than Robert Kiyosaki, author of “Rich Dad Poor Dad.”
The author that a lot of people confess to losing their book-reading virginity. Nonetheless, it was the first book that I actually finished reading cover to cover.
For those, who didn’t take the time to read it (could be too mainstream for your taste), here’s its meaty part:
Robert Kiyosaki tells the tale of how his childhood was influenced by his two fathers. One biological, another one a father figure-cum-mentor. One academic, other streetsmart. One is always burdened under a pile of bills, the other is a multi-millionaire businessman.
In it, he rarely preached what one should do and shouldn’t. He rarely dissected the lessons from his fathers for the readers.
Instead, he simply told the events that helped him develop a swiss-army knife-like mindset about business and finance.
He doesn’t cite any research papers or academicians. And, he never got any fancy “writing” awards for it (so, Pulitzer-winning writing is out of the question).
Still, Robert Kiyosaki, after the book launched, became the most recognizable and influential person on our tiny, pale blue planet.
Ladies and not-so-gentle men, that’s the power of story.
Simple, personal story.
As discussed in yesterday’s email, he didn’t tell us which was who, or forced his readers to choose one…
Rather he let the readers see the lessons for themselves.