Since I’ve turned my social media down (I only use them rarely only to sign in to an app or site) I was forced to look for alternatives.

Not alternatives to social media. But alternate places to fill in the vacuum of information that was taken by social media before.

And I stumbled onto podcasts, personalities, and websites that weren’t only delisted but banned by the Tech giants.

It was like that coming out of the matrix moment.

For starters, my insta reel feed was always filled with american creators with nihilistic, wry humour and I used to think that people in the US are indeed chill.

But as I got on these other websites, I got to see the US and its people on a granular scale. People operating these are not huge celebrities in their field, they are experts but not super-famous. They are very well known only in their niches and completely normal to outsiders.

They are professionals, mid/small business owners, etc

And the way they talk about their culture is completely different than that of their celebrity counterparts.

And they don’t give neutral discussions, they are highly opinionated, because they speaking from the ground reality.

As most of my packets of information and education are from US sources, it’s important to understand the culture you’re being influenced by.

Because Instagram, Google, and others are hell-bent in showing the US in a friendly, witty, and likeable light. Painting a very different picture from what the US is in reality.

And the same thing goes for other culture-intensive nations like Japan and South Korea, whose mainstream is totally different from what their revered writers and filmmakers have to say about their culture.

This is again to prove the point:

Don’t believe everything you see on the internet.

The Internet may seem like public property but it is controlled and used by fews who don’t back down from furthering their own views on the rest.

And this is why, you must research thoroughly whenever you’re writing to a certain audience. So you don’t get stuck in the tech-giants’ thought policing.

The research phase is one of the five that I discuss in 50 Shades of Content Creation. Click below to learn more:

www.nishant-raj.com/50shades

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