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6 Things A Copywriter Can’t Afford To Ignore While Writing Copy

You got your product, everything created. And now it’s time for payday. Leading to reaping all the rewards for the hard work. It’s your product’s launch after all. But how exactly are all those sales (i.e. money) will be made? This is where the need for the copywriter is most. First of all, you need…

Funnel Building Lessons From An Outlaw Genius

Among Breaking Bad’s many brilliant episodes… one is quite important for people building funnels. When Walter White, the up-and-coming drug kingpin, asks Jesse, his partner in crime, about the low revenue from selling meth… Jesse excuses him with the concept of “breakage” as the cost of doing business. Something that is beyond your control. That…

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The Richest Storyteller in The World

The fact as to how important stories are… Nobody is a better example than Robert Kiyosaki, author of “Rich Dad Poor Dad.” The author that a lot of people confess to losing their book-reading virginity. Nonetheless, it was the first book that I actually finished reading cover to cover. For those, who didn’t take the…

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This “Cute” Theory is Just Not Real

Rosser Reeves, who coined the phrase Unique Selling Proposition (USP) said: “Originality is the most dangerous word in the advertiser’s lexicon.” Yup, being ‘original’ is a cute theory that is far from reality. Just think about it… How many experimental movies do you watch in a year? How many ‘original’ genres of music do you…

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A Philosopher And An Engineer

Before starting, I’m neither. But I tried to channel both of their mindsets while earning $40 reading and writing. Three years ago—when I decided to be a better writer—I barely knew the usage of “may” and “might”. I had none pen-pals, a writing group, or even a reading group. I wasn’t fluent in English. The…

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Your greatest disservice to humanity – Pt. 2

Yesterday, It was all about how to have enough of you in your audiences’ mailbox. Today, what we’ll discuss is more than a disservice… It’s a CRIME. And as your case will be presented in the court. The prosecution will charge you primarily on the basis of ‘not giving enough’… That is, not giving enough…