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6 Things A Copywriter Can’t Afford To Ignore While Writing Copy

You got your product, everything created. And now it’s time for payday. Leading to reaping all the rewards for the hard work. It’s your product’s launch after all. But how exactly are all those sales (i.e. money) will be made? This is where the need for the copywriter is most. First of all, you need…

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The simplest secret to building a golden freelancing portfolio

People trust people they already know. And people trust people with their money only if they know them inside out. You see, humans are skeptical beings. And more often than not, it is out of sheer necessity rather than some shady intentions. That’s why there is a concrete slab in organizations that prevent all “unqualified”…

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The Richest Storyteller in The World

The fact as to how important stories are… Nobody is a better example than Robert Kiyosaki, author of “Rich Dad Poor Dad.” The author that a lot of people confess to losing their book-reading virginity. Nonetheless, it was the first book that I actually finished reading cover to cover. For those, who didn’t take the…

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This “Cute” Theory is Just Not Real

Rosser Reeves, who coined the phrase Unique Selling Proposition (USP) said: “Originality is the most dangerous word in the advertiser’s lexicon.” Yup, being ‘original’ is a cute theory that is far from reality. Just think about it… How many experimental movies do you watch in a year? How many ‘original’ genres of music do you…